Paramount's goal with the forthcoming "Star Trek" movie sequel from JJ Abrams is said to be, "... to finally attract more filmgoers overseas since the franchise had never done $100M international before." The US release date is set as May 17, 2013. In 3D!
I have no problem with 3D, and fully expected it for this one. We want ST to be successful and popular, and most recent successful, popular movies are in 3D. I've seen some great 3D movies in recent years - both filmed-in-3D and converted-to-3D - and if that's the way to draw in even more general cinema-goers, then why not? The ST fanbase alone does not buy enough tickets. "Star Trek: Nemesis" proved that.
3D also means there will be a 3D TV Blu-Ray release alongside the regular DVD and Blu-Ray discs.
TOS in syndication prime time reruns had a big, reliable following because it was accessible to the general public over many years. TNG in first-run syndication built a huge audience that ensured that the franchise sold lots of merchandise.
People also forget that "ST III: The Search for Spock" was, at one point, announced as being in 3D. There were plans for funky, collectible, ST 3D Starfleet glasses, too.